With a 19% average markup, this typically affordable compact SUV is no longer cheap. Is it worth $34,000? Some dealers seem to think so. The consensus among reviewers of the Forte is that it’s simply an ‘okay’ car. The third Kia model with a 21% average markup in 2022 is the Forte budget sedan.
I just about dropped my coffee when I saw that Kia Sorento plug-in hybrids (PHEVs) are listed for over $60,000 in some parts of the country. Kia has been able to keep a higher supply of Sorentos on dealer lots, with nearly 3,000 available nationwide. Kia’s hot-selling mid-size SUV is also listed for 21% over MSRP on average. Shockingly, some go for nearly $40,000! Sure enough, YAA Car Dealer Reviews shows that buyers are having a hard time finding a good deal on the Soul in 2022. When we take a look at YAA Car Search, we see that there are just over 1,000 new Kia Souls for sale in America right now.
In 2022, Consumer Reports finds that the average price for a Kia Soul in the US is 21% over MSRP. In fact, demand is so high that Kia dealers keep pushing the limits of Kia Soul pricing ever higher. The 2022 Kia Soul is a subcompact SUV that car buyers are eager to get their hands on.
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